Gini Dietrich from Arment Dietrich recently blogged about Hiring a PR Firm. In her post, she shared a series of questions that Business Owners, Directors of Marketing and Product Managers should ask prior to engaging a PR Firm.
Publicists have a vital role in sharing your message with the outside world. They should be expert in Online and Off line Press Releases as well as many other aspects of the business.
Customer Success Stories are a great tool to use in Communications Vehicles, the Sales Process and with the Media.
Four ways that the success stories can be utilized in the Media are:
SWOT Analysis is a valuable tool if you ask the correct questions. I like to have the staff at companies go through some exercises to prepare them for the SWOT Analysis. We learn how much they know about the business as well as potential strengths, weakness, opportunities and threats.
The post How Much Do Your Employees Know About Your Business? details the seven exercises I have utilized. Here are the actual responses from the Flower and Gift Shop to visualize how the analysis works.
What I found when asking about current product lines, what percentage of sales and profit each represented and the future direction of each product line I was told the following.
SWOT Analysis is a tool in my toolbox that I really like to utilize. In previous posts we covered what SWOT Analysis is and Questions to Ask During a SWOT Analysis. This post shows actual output from the exercise to help you visualize the process.
