Brands are like personalities for a physical product. They have value built over time. Even when they fade from stores and consumers think the brand is dead, they live on.
Acquiring Trademarks
There are companies that hold the trademark to these brands. Additionally, there are companies that believe they can revive faded icons.
Here are my most popular articles in 2010. Thanks for reading my blog. Enjoy!
Owners and senior managers often comment that their employees do not know enough about their business. Is it because the owner or senior managers do not share or that the employees do not care?
Companies often have employees filling multiple roles. Without careful management of the resources there can be gaps or overlaps in duties. I like to perform an exercise with the employees to create Functional Job Descriptions for them.
I was introduced to a great new blog called Marketing Lagniappe written by Stan Phelps. He writes that, “Lagniappe (pronounced lan-yap) is a creole word meaning “the gift.” Marketing Lagniappe is about putting your customers first by giving that “little extra” in order to exceed expectations.”