Categories
Branding Management

Harmonizing Design and Content in Your Marketing Materials

Daylight Saving Timephoto © 2010 Mike Licht | more info (via: Wylio)
Dennis Salvatier writes the blog Tanoshiboy Chronicles.  In it he talks about design. His recent posting entitled “Can Design Tell a Story?” talked about design versus content. I have always strived for excellent content when I write. Consequently, that goal carried over to my blogging. However, the design was always a secondary consideration.

Categories
Branding Social Media

Why Should I Be on Twitter and What Should I Do First?

Twitter Blingphoto © 2010 Dave Mott | more info (via: Wylio)
I was asked by an acquaintance, at a networking event, why he should be on Twitter.  He knew that I was active on Twitter and wondered how to get started since it seemed so daunting.  I turned to my friends at Twitter Strategies Group on LinkedIn to help me answer the question.

Categories
Branding

Differentiated Commodity Products Drive Profits

Container Shipphoto © 2008 Daniel Ramirez | more info (via: Wylio)
Commodity products lead to commodity pricing and squeezed profit margins.  What can you do about it?

Categories
Customer Service

How to Lose a Customer in 10 Minutes or Less

TOYOTA by ThreadedThoughtsphoto © 2010 Tom Peck.. | more info (via: Wylio)
I previously wrote about Bad Customer Service and its impact on customers.  I had an experience this week that really drove home how your employees can lose you a customer in 10 minutes or less.

Categories
Strategy

More Brainstorming Tips For Success

In Need of a Brainstormphoto © 2010 Kristian Bjornard | more info (via: Wylio)
My previous post on 14 Ideas to Achieve Brainstorming Success generated some great stories about brainstorming experiences.  Here are another 14 ideas to successful brainstorming.