Tag: Strategy

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Strategy

Some Questions to Ask During a SWOT Analysis

SWOT-Analysis-smphoto © 2008 jean-louis Zimmermann | more info (via: Wylio)
The recent post SWOT Analysis:  A Powerful and Underutilized Tool was very popular and generated some terrific comments.  This post is a follow-up with a list of questions to ask during your SWOT Analysis.

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.  The goal is to examine internal (Strengths & Weaknesses) and external (Opportunities and Threats) elements of a business.  If there are multiple product lines or lines of business the SWOT Analysis can be defined more or less narrowly as necessary.

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Strategy

SWOT Analysis: A Powerful and Underutilized Tool

swot_imgphoto © 2008 jean-louis Zimmermann | more info (via: Wylio)
SWOT Analysis is a powerful tool for looking at your business.  Let’s take a look at how it works.  Then, you just might utilize it more.

SWOT Basics

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.  The goal is to examine internal (Strengths & Weaknesses) and external (Opportunities and Threats) elements of a business.  If there are multiple product lines or lines of business the SWOT Analysis can be defined more or less narrowly as necessary.

Once the business to be examined is determined, start listing items that fall under each category.  I have performed SWOT Analysis by myself or with a group.  In a group, you may generate more items through serendipity.  For example, the merging of multiple ideas or the refinement of ideas through discussion.

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Product Development Strategy

Take Product Add Service: Result Is More Profit

Companies have learned that they can add service or convenience to products and raise the price. That higher price includes a larger margin and therefore more profit.

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Branding Marketing Management Public Relations Strategy

No More Perks: Coffee Shops Pull the Plug on Laptops

The Wall Street Journal reported on how the wave of free WiFi in Coffee Shops has crashed on the shores of economic distress.

The cutting of the need to be tied to one place to access the internet has led to a mobile society.  That mobile society wants to be able to work or play when they want and where they want.

Many people have gotten used to taking their laptop with them to Coffee Shops to access the internet for work or school projects.

Continue reading “No More Perks: Coffee Shops Pull the Plug on Laptops”